D’Alba Creator Marketing at Global Scale

Rekoya sources and activates the most engaging creators of all sizes for d’Alba across 23+ countries and 4 regions, transforming d’Alba into a global bestseller.

Rekoya & d’Alba

At a Glance

23+

Countries

Regions

530+

Creators Activated

60+

Campaigns Delivered

THE PARTNERSHIP

One Team Behind Every D'Alba Campaign

Rekoya manages D’Alba’s creator marketing program end to end. The team sources creators of all sizes, builds creative regional campaigns, and activates top creators on short notice. Every campaign is trackable and measurable, so each activation strengthens the next.

Each regional campaign follows a defined process. Rekoya builds the brief with D’Alba, selects creators using performance data across markets and tiers, delivers localized briefs, manages content through approval, and reports after launch. Campaigns scale from a single market activation to coordinated launches across four regions.

Short notice support runs on the same system. When timelines tighten, Rekoya draws on existing creator relationships and campaign data to source, contract, and brief top creators quickly. D’Alba has used this capability repeatedly and now factors it into campaign planning.

Creator Marketing for D’Alba

A snapshot of the services and expertise behind every D’Alba activation.

Paid Partnerships

Rekoya runs D’Alba’s paid creator partnerships in every active market, covering sourcing, negotiation, briefing, and reporting.

Creators of All Sizes

Campaigns activate the most engaging creators at every tier, matching each brief with the creators its audience already follows.

Regional Creative Campaigns

The team designs creative campaigns that bring multiple creators together around one regional moment, built on local market insight.

Short Notice Support

D’Alba relies on Rekoya to source and activate top creators quickly, and has seen this speed firsthand whenever timelines tighten.

A Global Program, Local in Every Market

Sample Content

A selection of reels and stories from D’Alba creator partnerships. Rekoya activates D’Alba campaigns across North America, Europe, Asia Pacific, and the Middle East. Filter by market to see how campaigns adapt by region.

Campaign Spotlight: D’Alba at Ulta Beauty

250+ creators activated across the USA

3 platforms: Facebook, Instagram, TikTok

4 campaign strategies in parallel

#1 Korean skincare brand at Ulta Beauty

Overview

In 2025, D'Alba briefed Rekoya to generate awareness for its launch at Ulta Beauty, online and in store. Rekoya activated more than 250 highly targeted creators across the USA, producing content for Facebook, Instagram, and TikTok. Rekoya developed and executed four strategies in parallel, each built for a different audience and content format.

By July 2026, D'Alba had become the best selling Korean skincare brand at Ulta Beauty. Rekoya tracked and measured every activation, making each campaign more effective than the one before it. The program now focuses on sustaining sales volume, and each new campaign compounds the results of the last.

Strategies

MUA Glass Skin Tutorials: Rekoya partnered with professional makeup artists respected and trusted in the beauty community. They showed audiences how to achieve the celebrity dewy glass skin look with the D’Alba White Truffle First Spray Serum.
PR Kit Unboxings: Select UGC creators and micro influencers unboxed a branded PR kit featuring D’Alba’s best products.
In Store Livestreams: Creators livestreamed in-store experiences at Ulta Beauty, bringing the retail launch to online audiences in real time.
Product Showcases: Beauty creators of all sizes produced direct product videos, integrated into Rekoya’s wider ongoing campaign across North America.

Korean Skincare Expertise

Rekoya has guided Korean skincare influencer marketing and runs creator programs for top Korean beauty brands and retailers, helping them establish market leader status and penetrate new markets. As of September 2026, Rekoya’s UGC and influencer content for Korean beauty brands ranks as the top performing content in the North American beauty market across engagement, ROI, and conversion rate. Every D’Alba campaign draws on this category experience.

“Rekoya is our most valuable partner in our global expansion efforts. Their creator network and quality is impressive. They know which creators can deliver meaningful results and drive sales.”

Ji-won Kim

VP of Marketing

“For a brand built on heritage, the right voices matter. Rekoya matches us with creators who honor our story while introducing it to a new generation. They have been a trusted partner for years, and we consider them part of our team.”

Yong-Hoon Son

Global Head of Influencer Partnerships

“Rekoya has an exceptional ability to identify the right creators for each market. Their expertise in influencer marketing is incredible. They are fast, proactive and very reliable.”

Seo-yeon Park

Global KOL Manager

“We worked with creators directly and tried several agencies around the world before finding Rekoya. Now we have one global partner for all our creator marketing. No more headaches, just results.”

Jin-Young Kim

Marketing Director

Insights Across Countless Creators

Rekoya holds deep insights across countless creators, built on extensive experience and data analytics unmatched by any agency. Every creator recommendation for D'Alba starts with this data.

This foundation covers creator performance across markets, tiers, and content formats. In addition, it grows with every campaign Rekoya runs, which sharpens each subsequent selection.