In Southeast Asia, we positioned Dilmah as both a daily ritual and a premium, heritage-rich tea. Influencers highlighted how Dilmah fits into their morning routines — nurturing mind, body, and spirit. We also emphasized recipe integrations, like turning tea into syrups or cooking with it, showcasing its versatility. Tea appreciation events played a central role, allowing influencers to experience firsthand the brand's depth — from Ceylon tea quality and heritage to food pairings and Dilmah’s commitment to social impact.

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In Latin America, we executed a multifaceted campaign across Dilmah’s range of tea products. While iced tea content highlighted its refreshing taste, health benefits, and its real handpicked tea origins, our work extended far beyond that.

We ran influencer-led contests around “tea moments,” awarding winners with curated gift sets including wooden tea boxes, premium tea bags, and accessories like filter teapots and Lumière glasses. Environmental sustainability was also spotlighted—showcasing Dilmah’s biodegradable tea bags.

Food and chef influencers created unique dishes incorporating Dilmah tea as a key ingredient. We also collaborated with mixologists to develop cocktail recipes using tea, further diversifying how Dilmah tea can be enjoyed.

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Influencers documented immersive trips to Sri Lanka, visiting Dilmah’s plantations to personally experience the tea-plucking and production process. These creators shared the journey from leaf to cup, emphasizing the heritage and quality of Dilmah teas. The campaign provided European consumers with both an emotional connection to the origin of their tea and clear information on where to purchase products locally.

Iced tea content also featured across Europe, focusing on health benefits, flavor, and natural ingredients.

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In Australia and New Zealand, we focused on both product storytelling and lifestyle. Influencers reviewed key tea ranges like the 85 Reserve, offering authentic opinions shaped by loose talking points.

For iced tea, we produced lifestyle-driven summer content featuring influencers enjoying the product at beaches, springs, and other scenic spots. We also worked with street-style content creators who conducted public taste tests and interviews, linking the tea to ideas of refreshment, nature, and fun.

Cocktail-making videos also featured prominently, with influencers preparing summery drinks using Dilmah teas. All executions maintained a laid-back, personalized approach to content, tailored to each creator’s unique voice.

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In the Caribbean, timing was everything. We launched “Fete Recovery Tea Kits” around Carnival — positioning Dilmah tea as the perfect way to recover after long nights of partying. Influencers showed how to use the tea with add-ins like ginger or cinnamon, tying wellness into the festive culture.

We also managed Tea Appreciation event coverage, similar to those in other regions, where influencers explored tea pairings, tea-based cocktails, and the brand’s history and values.

Additionally, we partnered with doctors and wellness creators to highlight the antioxidant and digestive benefits of Dilmah tea. Food content also played a role, with influencers creating inventive recipes using tea—such as apple tea syrup for waffles—demonstrating the "possibiliTEAS" of Dilmah in everyday cooking.

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In MENA, particularly in Egypt—a tea-heavy and price-sensitive market—we focused on Dilmah’s pure Ceylon black tea. Through local influencers, we emphasized its unmatched quality and purity in contrast to cheaper, adulterated black teas that dominate the market. Subtle messaging also touched on affordability, reinforcing the value of high-quality tea even during economic hardship.

We involved influencers in Tea Appreciation events similar to other regions, where they shared insights into tea pairings, product knowledge, and Dilmah’s legacy. These events also served to underscore the brand’s ethical mission and product integrity in a region where trust in imported goods is key.

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