How Rekoya Became Casioโ€™s Go-To Influencer Agency for G-SHOCK Worldwide

At a Glance

Four years of trust, creativity, and global impact for one unstoppable brandโ€” and weโ€™re just getting started.

Markets Activated:

Middle East, LATAM, USA, Europe

Influencers Used:

150+

Platforms:

Instagram, TikTok, YouTube, Snapchat

Content Formats:

Reels, Stories, TikToks, Shorts, Live Streams, Images

Client Since:

2021

Background & Partnership

What began as a regional campaign in the GCC evolved into a long-term, global collaboration. Over the years, Casio entrusted Rekoya to lead G-SHOCK influencer campaigns not only across the Middle East, but also LATAM, the USA, and Europe.

Today, Rekoya is Casioโ€™s preferred influencer marketing partner, having consistently delivered results, insight, and creative campaigns that resonate across cultures.

Our Strategy

Weโ€™ve activated hundreds of influencers globally, using a proprietary performance framework to ensure maximum impact. Whether itโ€™s a fashion icon in Paris or a fitness coach in Riyadh, we select creators based on brand fit, cultural relevance, and real business results โ€” all while staying true to the bold, unbreakable spirit of G-SHOCK.

Hyper-localized influencer selection

We selected creators who were not just popular, but genuinely resonated with their audiences and reflected the G-SHOCK brand โ€” whether in fashion, fitness, adventure, or lifestyle.

01

Creating native content

We adapted content to fit the platform โ€” from TikToks and Instagram Reels to YouTube Shorts โ€” ensuring that every campaign felt native and engaging.

02

Storytelling over selling

Rather than pushing products, we focused on showcasing lifestyles, personal challenges, and day-in-the-life moments where G-SHOCK plays a meaningful role.

03

Data-backed creator performance

Thanks to years of global influencer marketing experience, we knew which creators could deliver real results โ€” and we tracked performance with custom discount codes where needed.

04

Campaigns with purpose

Some of our most impactful work came from campaigns that carried deeper meaning โ€” like promoting breast cancer awareness or resilience through adversity.

05

Cultural and seasonal moments

From Ramadan Iftar events in Dubai to highlighting winter wear in Europe, we tapped into relevant moments to make the content more relatable and timely.

06

Always-on collaboration model

Rather than one-off projects, we built a long-term, trusted relationship with Casio โ€” becoming a reliable extension of their team across regions.

07

Creative Highlights

G-SHOCK Lifestyle: Rugged Meets Style

From sports and fitness creators to urban fashion icons, we created high-impact content that highlighted G-SHOCKโ€™s durability and design.

Ramadan Iftar Party โ€“ Middle East

A curated experience in Dubai that brought together influencers, tech enthusiasts, and Casioโ€™s team to celebrate G-SHOCKโ€™s legacy and future. The event featured immersive storytelling, premium gifting, and live content creation.

G-SHOCK Women โ€“ Global Campaign

Blending empowerment and fashion, this campaign targeted women across regions with themes of resilience, strength, and personal style. Creators ranged from fitness coaches to fashion influencers โ€” all promoting the rugged-yet-elegant G-SHOCK range for women.

Resilience Series โ€“ USA

We created powerful content with influencers, athletes, and individuals overcoming major life challenges โ€” all wearing their G-SHOCK watches with pride. This content deeply connected with G-SHOCKโ€™s identity: unbreakable, reliable, and built to withstand anything.

Results

  • Millions of views and extremely high engagement

  • Consistent traffic to retail and online stores

  • Deep emotional resonance with audiences

  • Ongoing long-term collaboration with Casio

Most notably, Casio ran a direct A/B test between Rekoya and a global ad agency โ€” using the same influencers across two different time periods.

Rekoyaโ€™s campaigns outperformed the global agency across every metric: engagement, impact, and ROI.

global reach โ€ข local strategy โ€ข 

global reach โ€ข local strategy โ€ข 

global reach โ€ข local strategy โ€ข 

global reach โ€ข local strategy โ€ข 

global reach โ€ข local strategy โ€ข 

global reach โ€ข local strategy โ€ข