Influencer Selection
We onboarded a mix of lifestyle, tech, and family-focused influencers with highly engaged audiences in imoโs target regions.
How Rekoya Became imoโs Go-To Agency for Influencer Marketing, Worldwide.
Client Overview
imo is a global instant messaging and video calling platform that connects users worldwide. Known for its lightweight design and low data usage, imo is especially popular in emerging markets where stable internet connections can be a challenge. The app supports high-quality video calls, voice messages, file sharing, and social features, making it a go-to communication tool for millions.
Objective
imo partnered with Rekoya to increase awareness and app downloads across the Middle East and Asia. The goal was to position imo as a fun, reliable, and easy-to-use appโespecially in regions with large expat communities and poor internet connectivity. A key focus was also to promote imoโs new AI-generated avatars feature, highlighting the platformโs innovation and appeal to younger users.
Our Approach
Rekoya developed a region-specific influencer marketing strategy that focused on authentic storytelling, feature education, and viral content creation.
Creative Highlights: Southeast Asia
Creative Highlights: Middle East
Results
Our campaign delivered exceptional results across several key metrics
60+ influencers
activated across the Middle East and Asia
130+ pieces of content
created across TikTok, Instagram, and YouTube
10m+ Views
across all platforms
9% Engagement Rate
exceeding industry benchmarks
70%+ video completion rate
indicating strong content relevance
250k+ App Installs
attributed directly to our influencer campaigns
+40% Brand Search Volume
in key target markets
Improved Sentiment
and share of voice among competitors
