LG
From Niche Appliance to Must-Have: Rekoyaโs LG InstaView Fridge Success Story.
Our journey with LG has been nothing short of excellent. From creative concepts to meticulous campaign management, we've been promoting LG's ThinQ smart products with huge success. Our Focus? The LG InstaView Fridge โ a fridge you can knock on to see whatโs inside! Insights guide our casting decisions, ensuring a perfect match between LGโs innovations and the right voices. The results? A region buzzing with awareness of LG's smart products and remarkable sales growth.
How we turned the LG InstaView fridge into a must-have.
By collaborating with hundreds of creators, we wove a narrative that resonated beyond kitchen walls. By drawing parallels with other applicationsโlike peeking into a treasure chest or opening a long-lost letterโwe sparked curiosity. Suddenly, the fridge became more than an appliance; it was an invitation to explore.
# LGInstaViewDIDSeeInsideMagicEventKnockTwiceSeeInside
Results & Impact
We worked with hundreds of creators and created thousands of posts. Together, we engaged over 3.5 million people, and reached millions more. But this wasn’t mere engagement; it was a wave of curiosity.
LG has witnessed remarkable results from our video content. Our videos boast the lowest average cost per view and the highest view-through rates. LG confirmed that our videos consistently outperform those produced by other agencies in the region.
With Rekoya, LG maximizes its advertising budget, capturing more eyes, touching more hearts, and ultimately finding a place in more homes.
But metrics alone donโt tell the full story. Our content isnโt just about views; itโs about boosting sales. When our content takes center stage in LGโs marketing efforts, the results are palpableโa noticeable boost in LGโs sales figures.
