Nido

Blend, Bond, and Refresh: Nido's wholesome summer smoothie collaborations.

OVERVIEW

Healthy & Refreshing Summer Smoothies

Our wildly successful influencer marketing campaign, held during the summer months, showcases how Nido powdered milk transforms into refreshing and healthy summer smoothies. These delightful videos were crafted by talented parent-child duos, adding a heartwarming touch to our campaign.

OUR STRATEGY

Beyond Babies: Broadening Nido’s Reach

To extend Nido's consumer base beyond babies and toddlers, we worked with parent-child duos to create smoothies using Nido and healthy ingredients. These fun, easy-to-follow recipes foster bonding moments while emphasizing Nido’s versatility. We collaborated with family-oriented influencers, lifestyle creators, and foodies to reach parents effectively.

At Rekoya, we prioritize ROI and strive to provide our clients with exceptional value. That’s why Nestlé turns to us when they seek results.

WHAT WE DID

From Concept to Cheers: Our Flawless Execution

Nestlé entrusted us with end-to-end campaign management. We conceptualized the strategy, collaborated with chefs for recipes, handpicked top-tier content creators, flawlessly executed the campaign, and delivered insightful results. From A to Z, we ensured Nido’s message resonated with families.

Record-breaking Sales

Record-breaking Sales

Record-breaking Sales

Record-breaking Sales

Record-breaking Sales

Market Dominance

Market Dominance

Market Dominance

Market Dominance

Market Dominance

RESULTS & IMPACT

Summer Surge: How Our Content Translated into Sales

Our campaign achieved remarkable success, garnering over 11 million views and more than 1 million interactions across all platforms. The impressive engagement rate of 5.85% underscored the campaign’s effectiveness. Nestlé observed a substantial surge in sales immediately after the content went live, extending throughout the summer and even into the back-to-school season. Furthermore, ongoing media buying beyond the summer months consistently leads to noticeable and measurable ROI.

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