RAYA
Driving Millions, Delivering Results: A Birthday Celebration to Remember.
Objective
Celebrate Raya's birthday by announcing special discounts across their product range, available in stores and online.
Campaign Strategy
To maximize impact within a restricted budget, we collaborated with two carefully selected local influencers known for driving exceptional awareness and conversions. These influencers were strategically chosen for their ability to engage audiences across multiple socio-economic classes, aligning perfectly with Raya's diverse product offeringsโfrom budget-friendly electronics to premium devices.
Results
With millions of followers across various platforms, the influencers successfully amplified the campaign, generating remarkable outcomes.
1.2
M
Views
349
K
Clicks to Website
29
%
Engagement Rate
350
%
Return on Investment (ROI)
The campaign drove high engagement and significantly boosted website traffic. Analytics revealed the influencers' efforts achieved the highest sales during the campaign period compared to Raya's other marketing initiatives, delivering exceptional ROI.
Millions reached. ROI delivered.
Millions reached. ROI delivered.
Millions reached. ROI delivered.
Millions reached. ROI delivered.
Millions reached. ROI delivered.
Millions reached. ROI delivered.
