ย Breaking Through in the Middle East with Trusted Tech Voices

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About the Client

Tech21 is a UK-based company that engineers high-performance protective phone cases and screen protectors. Their products are lab-tested, drop-resistant, and trusted globally โ€” but in the Middle East, brand awareness was still developing, especially in the face of cheaper, better-known competitors.

The Challenge

In Saudi Arabia, the mobile accessories market is dominated by aggressive pricing and strong in-market brands like Spigen, Nillkin, and Ringke. Tech21 had a compelling value proposition, but limited exposure in the region and needed a way to earn consumer trust and preference โ€” fast.

Our Strategy

Rekoya crafted a focused influencer campaign that put Tech21โ€™s product quality front and center โ€” in real-world tests, localized language, and genuine creator voices.

Handpicked Tech Creators

We selected three top-tier creators with high trust and credibility in the local tech space.

01

Localized Storytelling

Content was shot and spoken in Arabic, using a tone that matched Saudi and Gulf culture and humor.

02

Platform Mix

We leveraged TikTok, YouTube, Snapchat, and Instagram to maximize reach across different audience segments.

03

Retail Integration

Creators directed traffic straight to Jarir Bookstore, a major Saudi retailer, connecting awareness directly to purchase.

04

Results

The results speak for themselves:

  • Immediate spike in product sales through Jarir

  • Creators received hundreds of positive comments about Tech21’s protection, clarity, and drop resistance

  • Organic shares and saves indicated high trust and interest

  • The campaign boosted Tech21โ€™s brand positioning as a premium product worth its price in a price-sensitive market

  • Influencers began receiving unsolicited DMs asking for more info on the brand โ€” a sign of authentic pull

Just like Tech21โ€™s screen protectors โ€” this campaign was clean, strong, and delivered where it mattered.

Creative Highlights

We focused on trust, localization, and creator credibility โ€” not just reach. The result? A high-impact campaign that not only educated but converted, driving measurable in-store and online results for Tech21 through Jarir, while lifting brand perception in one of the most competitive mobile accessory markets in the world. We didnโ€™t need dozens of creators โ€” we just needed the right ones, delivering the right message, in the right way.