Driving Global Growth for Temu Through High-ROI Influencer Marketing

About the Client

Temu is a global e-commerce powerhouse offering a massive selection of affordable products, from home goods to fashion and tech accessories. With operations in dozens of markets, Temu aims to make quality and value accessible to everyone, everywhere.

The Challenge

Temu’s rapid growth came with a major marketing challenge: consumer perception. While their low prices attracted attention, many new customers were skeptical about product quality and overall experience.

To scale globally, Temu needed trusted creators who could change that narrative—showcasing real value, product quality, and a smooth customer journey—in a way that drives results.

Our Approach

At Rekoya, we built a custom influencer strategy around performance, scale, and trust.

Proven Influencer Selection

We used our proprietary data platform to identify top-performing influencers with real business impact. Our database tracks thousands of creators across every region, enabling us to select the right talent based on actual ROI, not just likes.

01 Multi-Platform Activation

We ran campaigns across YouTube, TikTok, and Instagram, tailoring content to suit each platform’s unique strengths and audience behaviors.

02 Narrative Shift

Our creators focused on quality, affordability, and the customer experience—tackling Temu’s perception head-on with honest reviews, product demos, and shopping hauls.

03 Real-Time Optimization

We tracked conversions through creator links and coupon codes and continuously reinvested in the highest-performing influencers to maximize ROI across every campaign.

04 Performance Snapshot

Here’s how Rekoya stacks up:

Metric	Rekoya	Avg. Agency A	Avg. Agency B
ROI (Revenue/$1 spent)	6.2x	3.4x	2.9x
Avg. CTR (TikTok)	8.1%	4.7%	3.9%
Campaign Launch Speed	< 72 hrs	1 week+	1 week+

Real results, real speed, real ROI.

Results

The results speak for themselves:

Highest ROI among all of Temu’s agency partners globally
Influencer-driven content that converts, scales, and builds trust
A long-term, ongoing partnership across multiple countries and campaigns

Rekoya continues to drive exceptional results for Temu by staying laser-focused on what matters most: performance.

Creative Highlights

YouTube Campaigns – MENA Region

We created a multi-layered content strategy tailored to different countries and demographics across the Middle East and North Africa. From fun, family-style content to lifestyle and fashion-focused creators, each video was crafted to show product quality in an authentic and relatable way. The videos were designed to addressed regional skepticism and reinforce Temu’s value.